Cohesive
Marketing Campaigns
FloHoops ‘22-23 Marketing Campaign
The Challenge
FloHoops needed a dynamic brand that could function across multiple seasons, tournaments, and leagues.
All told they needed 300+ assets in various sizes, layouts and color themes.
The Result
My solution was an adaptable stylescape (pictured above) that offered the variety needed to service multiple leagues while also giving FloHoops a memorable, cohesive look across the entire campaign.
Role: Lead designer
Skills: Concepting, designing, pitching
FloBikes 2022 Tournament Campaigns
The Challenge
FloBikes needed to advertise a variety of historical biking tournaments, many of which had existed since the early 1900’s.
Each tournament deserved it’s own unique feel, but also needed to fit within an easily repeatable workflow for the marketing and creative teams to move quickly.
The Result
My solution was a workflow of project files that could easily have colors and assets changed out. The basic format, music and creative wouldn’t change, but the files could adapt to keep the campaign tailored for each of these historical tournaments.
Role: Lead designer, animator, editor
Skills: Concepting, designing, pitching, animating
Larger tournaments, like the Tour De France, needed custom 30-second video ads made as well. I was responsible for the design, animation, music selection and editing.
