Design Systems and Templates for Brand Alignment
Design Systems start with Delivery
Can any and all stakeholders access the files?
Can they access tutorials and training to properly implement the brand system? Often times this requires more than a style-guide PDF, but a living, breathing document that is always in-sync with the latest branding updates.
Can past design projects be easily accessed and referenced?
Can non-stakeholders view the files? Non-creatives can get surprisingly creative once they realize potential tools at their disposal.
I love building systems that allows access for anyone in a company to view so we can all get aligned and inspired together.
Social Templates Built for All-Sizes
The Result
The solution was to create a series of templates that can be adapted to the three primary social/desktop dimensions using a simple dropdown menu (pictured below).
The names, titles and photos can also be quickly changed and adjusted by anyone in the company with access to the adobe suite.
The Challenge
It’s 2023. Social Marketing teams can no longer just have a one-size fits all approach to branded assets.
They need assets that can adapt to any situation. especially for social.
Role: Designer, animator, template creator
Skills: Designing, coding, training, working with editors to test and respond to feedback
Advanced Video Templates
The Challenge
FloSports live streams more than 100 events every weekend of the year. They needed a system for quickly creating video ads for their sports as the season progressed.
The Result
I pioneered a system to build video and graphic templates at the company which essentially 5x what the design team was able to do and shifted our role to focus on empowering other departments to create their own content.
