Dynamic Video Ads
Subscription-Offering Video Campaigns
The Challenge
FloSports’ top four sports needed ads that could show-off the key values a pro subscription brings while not losing the hype and excitement of their sports.
The Result
A non-stop action ad that not only sold the key features of the sports but also the emotional thrill these incredible sporting moments can bring.
Role: Lead designer, animator, editor, co-copy writer
Skills: concepting, designing, animating, pitching script + creative direction
Get The Apps Campaign
The Challenge
The marketing and engineering team wanted a video to advertise several of the latest features the FloSports app had as well as a general push subscribers to download the apps (TV and phone).
The challenge was they specifically requested a lifestyle ad approach. They didn’t want this to rely on snazzy graphics but instead to feel more like the a live-action video featuring people using the app various everyday situations.
Without the time or budget to do a real live-action shoot I grabbed a camera and started getting creative.
^^ Early testing on lifestyle approach.
The Result
With a little experimentation I was able to lead the way in designing, editing and animating the ad below. Not only did it satisfy the client’s need for something dynamic and fast-paced, but we were also able to incorporate a real world, lifestyle feel to video.
