Full-Scale Live Event Packages
Who’s Number One Production Package
The Challenge
FloSports had invested millions into it’s Who’s Number One brand and needed live-event graphics to match the quality of and immersiveness they’ve pioneered in the grappling events world.
The challenge wasn’t simply to create a cohesive package, it would also require building new workflows with the production team and training producers on several adobe suite programs.
The Result
My team’s solution was threefold:
1. I lead the designs on an entirely new creative package, including building out full screen 3D backgrounds and animations.
2. I developed the process for training producers on how to use the new graphics and tools.
3. Lastly, I led the way in developing a delivery method through Notion (the project management app) that essentially created a production graphics HUB where anyone in the company could go and see what our latest package assets were, access them and learn how to use them.
Role: Lead designer, template trainer, workflow/process creator
FloRacing
The Challenge
FloRacing was a new Sport for Flo but quickly became one of it’s highest performing verticals.
The production team came to us needing a variety of templates for stingers and event openers, as well as updated graphics for their weekly TOP 5 show.
They also wanted to elevate the overall tone of their production by giving the package a Super Bowl feel.
The Result
As the design lead I chose to start with the event opener (above, far left GIF). This would allow us to focus on building something that fit the intense FloRacing brand while also giving it a grandiose tone worthy of The Super Bowl
From there I focused on on how to bring that same grandiose feeling to a graphic that could easily have sponsor and event logos swapped out.
Because we had laid such a strong design foundation for the primary graphics, building out the inserts and TOP 5 titles felt like a natural progression.
